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Hughes, Arthur Middleton's books list

No.	Title	Publish Year
1.	Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program	2000
2.	The customer loyalty solutio [electronic resource]n : what works and what doesn't in customer loyalty programs	2003
3.	Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program	1994
4.	The customer loyalty solution : what works (and what doesn't) in customer loyalty programs	2003
5.	Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program	2006